DEPARTMENT OF MASS COMMUNICATIONS

One of seven degree programs offered by the School of Arts and Humanities, the Department of Mass Communications has more than 300 students in five concentrations: broadcast production/technology, journalism (news editorial, broadcast journalism and public relations/advertising) and media management.

Admission to the Program

Admission is through a formal declaration of the major and application for upper level acceptance in the Mass Communications program upon completion of the exit requirements of the General Studies School or the equivalent as identified in the current bulletin.

Broadcast/Production Technology Concentration

The Bachelor of Arts in Mass Communications (broadcast production technology) is designed to train students interested in the television and radio careers in equipment, operations, visual-aural aesthetics, producing and directing, as well as editing, duplication, scriptwriting, research and management. Facilities include a television production studio, avid nonlinear editors, digital audio workstations, and WBCC radio station.

Journalism Concentration (News Editorial)

The Bachelor of Arts in Mass Communications (news editorial) is designed for students who are interested in editing and writing careers in the print media. The program provides a well-rounded skill in areas such as fact gathering, news and feature writing, editorial judgment, editing and publication design.

Journalism Concentration (Broadcast Journalism)

The Bachelor of Arts in Mass Communications (broadcast journalism) is designed for students who are interested in radio and television news. The program provides a well-rounded skill in areas such as news writing, editorial judgment and the principles and practices of radio and television news.

Journalism Concentration (Public Relations/Advertising)

The Bachelor of Arts in Mass Communications (public relations/advertising) is designed to prepare students who are interested in public relations career in the creation, sales, management and production of advertising in all aspects of communications (written and spoken) with important concepts in the social sciences.

Media Management Concentration

The Bachelor of Arts in Mass Communications (media management) is designed to prepare students for careers in media management fields, such as managers, researchers, policy, and/or financial analysts. The telecommunications field includes entrepreneurship, broadcasting cable television and new communications technologies.