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Department of Business Administration
Concentration
in Marketing
COURSE DESCRIPTIONS FOR CONCENTRATION IN MARKETING
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MK 341 Introduction to Marketing
Prerequisites:
A survey of the nature, scope, and economic importance of marketing.
Analysis of marketing
functions, institutions, pricing, demand creation, cost; survey of the
influence of environment,
social, economic, ethical, legal, and technological forces on marketing.
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MK 350 Consumer Behavior
Prerequisites: MK
341.
An analysis of the social, cultural, economic, and psychological factors
that influence the
decision-making process of consumers. Methods of measuring and
analyzing consumers and
consumer markets are introduced.
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MK 360 Promotional Strategies
Prerequisites: MK
341.
A study of promotion, public relations and advertising in the sale of
goods and services.
Rationale behind creative selling, advertising, public relations, and
sales management is
stressed.
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MK 370 Sales Management
Prerequisites: MK
341.
An introduction to sales and sales management; stresses the decision
making role of the sales
manager in the selling function of the firm. Addresses the role of
management in the sales of
department; training, supervision and compensation of the sales force;
cooperation between
middleman, wholesalers, retail outlets, and agents in the total sales
promotion mix.
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MK 400 Marketing Research
Prerequisites: MK
341.
An application of quantitative techniques to the solution of marketing
problems. Emphasis is on
problem definition, sampling and questionnaire designing and statistical
tabulation.
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MK 405 International Marketing
Prerequisites: MK
341 and BA 231 & 232.
Theories and practices of international marketing with attention given to
both import and export
practices. Study of the effect of geography and political,
economic, and cultural systems on
trade practices and commercial policies of multinational firms.
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MK 420 Marketing Management
Prerequisites: MG
300 and MK 341.
A study of consumer contemporary concerns about products; social,
political, economic,
competition, the concept of one global market.
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