B.S. in Business Management,
Indiana University , Bloomington
, IN
M.S. in Marketing, Georgia State
University , Atlanta , GA
Ed. D. in Professional &
Continuing Education, Northern
Illinois University, DeKalb, IL
Developed and commercialized
statistical software for
Correspondence Analysis
worldwide
Conducted quantitative and
qualitative marketing research
projects for the pharmaceutical,
health care, hospitality,
insurance, financial,
transportation, petroleum, and
advertising industries.
Taught 74 business courses in
the areas of marketing,
management, and business
administration.
Founded the Bethune-Cookman
College Chapter of the American
Marketing Association.
Authored 43 articles that
explain correspondence analysis,
apply benefit segmentation, or
substantiate theories such
as the impact of outsourcing on
labor rates, Maslow's Hierarchy
of Needs, and Ricardo's Theory
of Comparative Advantage.