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Department of Business Administration
Concentration
in Marketing
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Department Head: Dr. Ranjna Patel....
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Vertical Curriculum....
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Concentration in Marketing
The Department of Business Administration
offers a degree program leading to the Bachelor of
Science in with the concentration in Marketing.
The program is designed to emphasize the coordination of
product, production, price, and distribution policies
optionally designed to relate the firm to its
competitive environment.
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Major Requirements
Students are required to complete 15 credit hours
beyond MK 341 and must
earn a "C" or better in all courses taken in the School
of Business. All students are required to
successfully complete a senior
comprehensive exit examination before the
last semester of the senior
year as a graduation requirement.
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Course Requirements
|
General Education
Program....................................................... |
49
hours |
|
Business
Core.......................................................................... |
60 hours
|
|
AC
231
Accounting I
|
3
hours |
|
AC
L 231
Accounting I Lab
|
0
hours |
|
AC
232
Accounting II |
3
hours
|
|
AC
232
Accounting II Lab |
0
hours |
|
AC 336
Advanced Managerial
Accounting
|
3
hours |
|
FI
335
Corporate Financial
Management |
3
hours |
|
BA
133
Business Computer
Applications |
3
hours |
|
BA
134
Business Information
Systems
|
3
hours |
|
BA
231
Microeconomics
|
3
hours |
|
BA
232
Macroeconomics |
3
hours |
|
BA 234
Business Law I
|
3
hours |
|
BA
236
Statistics I
|
3
hours |
|
BA
237
Statistics II
|
3
hours |
|
BA
312
Research Methods
|
3
hours |
|
BA 360
Business
Communication |
3
hours |
|
BA
499
Senior Seminar |
3
hours |
|
BL
211
Business Leadership
I |
1
hour |
|
BL
212
Business Leadership
II |
1
hour |
|
BL
311
Business Leadership
III |
1
hour |
|
MG 300
Management &
Organizational
Behavior
|
3
hours |
|
MG
350
Production and
Operations
Management |
3
hours |
|
MG
493
Business Ethics |
3
hours |
|
MK
341
Introduction to
Marketing |
3
hours |
|
Marketing
Core......................................................................... |
15 hours |
|
Required Courses: |
|
| MK 420
Marketing Management |
3
hours |
|
Select
12
Credit Hours from the list below: |
|
|
BA 411
Seminar in Business
|
3
hours |
|
MK 350
Consumer Behavior |
3
hours |
|
MK 360
Promotional
Strategies
|
3 hours |
|
MK 370
Sales Management |
3 hours |
|
MK 400
Market Research |
3 hours |
|
MG 405
International
Marketing |
3 hours |
|
TOTAL HOURS
REQUIRED FOR DEGREE.......................... |
124
hours |
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For Course Descriptions....
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